Storytelling

Branding in Practice

Autori

• Klaus Fog

Parametri

• 260 pagine
• 10 ore di lettura

• Commercio e vendita
• Comunicazione
• Economia e affari

Maggiori informazioni sul libro

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

Lingua: Inglese

Pubblicato: 2010