Social - local - mobile

The Future of Location-based Services

Autori

• Gerrit Heinemann

Parametri

• 206 pagine
• 8 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network.

Lingua: Inglese

Pubblicato: 2015

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