The Fundamentals of Creative Advertising

Autori

• Ken Burtenshaw
• Nik Mahon
• Caroline Barfoot

Parametri

• 184 pagine
• 7 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

Lingua: Inglese

Pubblicato: 2011

(In brossura)