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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Acquisto del libro
Focus, Al Ries
- Lingua
- Pubblicato
- 2013
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Focus
- Lingua
- Inglese
- Autori
- Al Ries
- Editore
- HarperBusiness
- Pubblicato
- 2013
- Formato
- In brossura
- Pagine
- 320
- ISBN10
- 0060799900
- ISBN13
- 9780060799908
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Gestione & HR, Leadership, Imprenditoria, Produttività
- Valutazione
- 4 su 5
- Descrizione
- What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.