Marketing Moves

Autori

• Philip Kotler

Parametri

• 193 pagine
• 7 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers. schovat popis

Lingua: Inglese

Pubblicato: 2001

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