Maggiori informazioni sul libro
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Acquisto del libro
Co-opetition, Adam Brandenburger, Barry Nalebuff
- Lingua
- Pubblicato
- 1998
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Co-opetition
- Lingua
- Inglese
- Autori
- Adam Brandenburger, Barry Nalebuff
- Editore
- Doubleday
- Pubblicato
- 1998
- Formato
- In brossura
- Pagine
- 304
- ISBN10
- 0385479506
- ISBN13
- 9780385479509
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Scienza, Gestione & HR, Leadership, Teorie Scientifiche
- Titolo originale
- Coopetition
- Valutazione
- 4 su 5
- Descrizione
- Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.