Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Autori

• Annette Simmons

Parametri

• 234 pagine
• 9 ore di lettura

• Marketing e PR
• Motivazione e auto-aiuto

Maggiori informazioni sul libro

Reveals how to use storytelling to capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. This book provides the tools you need to get your message across - and connect successfully with any audience.

Lingua: Inglese

Pubblicato: 2015

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