Blockbusters

Autori

• Anita Elberse

Parametri

• 320 pagine
• 12 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Economia e affari
• Musica
• Saggistica

Maggiori informazioni sul libro

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.

Lingua: Inglese

Pubblicato: 2014

(In brossura)