Soap Opera: The Inside Story of Procter & Gamble

Autori

• Alecia Swasy

Parametri

• Commercio e vendita
• Economia e affari
• Saggistica
• Storia

Maggiori informazioni sul libro

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."

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Lingua: Inglese

Pubblicato: 1994

(In brossura)