Shopping For Identity

Autori

• Marilyn Halter

Parametri

• 256 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica
• Scienze sociali
• Storia

Maggiori informazioni sul libro

An incisive analysis of the interaction between culture and commerce in the multiethnic marketplace describes the business and marketing implications of the move away from assimiliation to an interest in ethnic identity and explains how businesses develop strategies to sell products and values to all. Reprint. 10,000 first printing.

Lingua: Inglese

Pubblicato: 2002

(In brossura)