Powers of Persuasion

Autori

• Winston Fletcher

Parametri

• 304 pagine
• 11 ore di lettura

• Scienze sociali
• Storia

Maggiori informazioni sul libro

During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best- known commentators.

Lingua: Inglese

Pubblicato: 2008

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