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Marketing communications

Autori

John Egan

Parametri

Diritto
Economia e affari
Letteratura giuridica
Libri di testo

Maggiori informazioni sul libro

"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.