Il libro è attualmente esaurito
Maggiori informazioni sul libro
"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Acquisto del libro
Marketing Communications, John Egan
- Lingua
- Pubblicato
- 2023
- product-detail.submit-box.info.binding
- (Copertina rigida)
Metodi di pagamento
Ancora nessuna valutazione.