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"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Acquisto del libro
Marketing communications, John Egan
- Lingua
- Pubblicato
- 2015
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- Titolo
- Marketing communications
- Lingua
- Inglese
- Autori
- John Egan
- Editore
- Sage
- Pubblicato
- 2015
- Serie
- Tag
- Saggistica, Scienze sociali, Libri di testo, Commercio, Business & Management, Tematica giuridica, Diritto, Marketing & Vendite
- Valutazione
- 3,5 su 5
- Descrizione
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.