Strategic Social Marketing

Autori

• Jeff French
• Ross Gordon

Parametri

• 450 pagine
• 16 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the evolution of social marketing practices in the 21st century, this publication offers insights into adapting strategies as our understanding of behavior change progresses. It is packed with effective practices and intelligent strategies, making it a valuable resource for anyone looking to enhance their approach to social marketing.

Lingua: Inglese

Pubblicato: 2015

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