Strategic Social Marketing

For Behaviour and Social Change

Autori

• Jeff French
• Ross Gordon

Parametri

• 576 pagine
• 21 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on an international perspective, this second edition explores social marketing principles through a strategic and critical lens. It emphasizes the importance of applying marketing techniques to address social issues, providing a comprehensive context that enhances understanding and application of these concepts in real-world scenarios.

Lingua: Inglese

Pubblicato: 2019

(In brossura)