News for a Mobile-First Consumer

Autori

• Paula M. Poindexter

Parametri

• 296 pagine
• 11 ore di lettura

• Giornalismo e Pubblicistica

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The emergence of mobile devices has transformed consumer behavior, leading to a preference for smartphones and tablets over traditional media. This shift has compelled businesses and news organizations to innovate and adapt to the needs of a new audience that differs significantly from past consumers of print and broadcast media. Journalists are now challenged to create content that resonates with this mobile-centric demographic, reshaping the entire news media landscape.

Lingua: Inglese

Pubblicato: 2016

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