News for a Mobile-First Consumer

Autori

• Paula M. Poindexter

Parametri

• 296 pagine
• 11 ore di lettura

• Giornalismo e Pubblicistica

Maggiori informazioni sul libro

The emergence of mobile devices has transformed consumer habits, leading to a preference for smartphones and tablets over traditional media like laptops, TV, and print. This shift compels businesses and news organizations to innovate and adapt, as they face a new audience that differs significantly from past consumers. Journalists are challenged to create content that resonates with this evolving demographic, reshaping the news media landscape in response to the demands and behaviors of modern mobile consumers.

Lingua: Inglese

Pubblicato: 2016

(In brossura)