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Imitation in business is often viewed negatively, with imitating firms seen as lacking originality and merely surviving off the successes of innovators. However, the book challenges this perception, suggesting that imitation can be a strategic and valuable approach in the competitive landscape. It explores the dynamics of imitation versus innovation, revealing how some companies thrive by learning from and adapting the ideas of others rather than solely relying on groundbreaking originality.
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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge, Oded Shenkar
- Lingua
- Pubblicato
- 2010
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