The Anatomy of Buzz Revisited

Real-life Lessons in Word-of-Mouth Marketing

Autori

• Emanuel Rosen

Parametri

Pagine

384pagine

Tempo di lettura

14ore

• Commercio e vendita
• Economia e affari
• Imprenditoria
• Saggistica

Maggiori informazioni sul libro

Focusing on the evolution of word-of-mouth marketing, this revised edition serves as a comprehensive guide for navigating the digital landscape. It offers fresh insights and strategies tailored to contemporary online platforms, ensuring marketers can effectively leverage consumer conversations. The handbook emphasizes the importance of authenticity and engagement in fostering brand loyalty and includes updated case studies and practical tips for implementation in today's fast-paced environment.

Per saperne di più

Lingua: Inglese

Pubblicato: 2009

(In brossura)