Moral Markets

How Knowledge and Affluence Change Consumers and Products

Autori

• Nico Stehr

Parametri

• 288 pagine
• 11 ore di lettura

• Scienze sociali

Maggiori informazioni sul libro

This book presents an innovative theory of markets that reflects the evolving landscape of consumer behavior. It explores how increased knowledge, wealth, and access to information empower modern consumers, reshaping their purchasing decisions and interactions with businesses. The author delves into the implications of these changes for market dynamics, offering fresh insights into consumer empowerment and the future of commerce.

Lingua: Inglese

Pubblicato: 2007

(Copertina rigida)