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Exploring children's comprehension of advertising messages, this seminar paper delves into the intersection of offline and online marketing within the context of consumer psychology. It highlights the cognitive abilities of children and how they interpret various marketing strategies. The research, conducted at Stellenbosch University, emphasizes the implications for marketers targeting younger audiences and aims to provide insights into effective communication tailored to children's unique understanding.
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Advertising to Children, Franziska Pfund
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- 2011
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