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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Autori

Johannes Robier

Parametri

Pagine: 132pagine
Tempo di lettura: 5ore

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Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.

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UX Redefined, Johannes Robier

Lingua
Pubblicato: 2015
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Titolo: UX Redefined
Sottotitolo: Winning and Keeping Customers with Enhanced Usability and User Experience
Lingua: Inglese
Autori: Johannes Robier
Editore: Springer International Publishing
Pubblicato: 2015
Formato: Copertina rigida
Pagine: 132
ISBN13: 9783319210612
Tag: Economia e affari, Psicologia
Descrizione: Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.