From Corporate to Social Media

Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries

Autori

• Marisol Sandoval

Parametri

• 312 pagine
• 11 ore di lettura

• Economia e affari
• Marketing e PR
• Scienze sociali
• Storia

Maggiori informazioni sul libro

The book offers a critical examination of Corporate Social Responsibility (CSR) within the media and communication industries, highlighting the discrepancies between corporate interests and social obligations. It scrutinizes both academic theories and real-world practices, urging readers to consider the complex social responsibilities that influence commercial media today. By advocating for a vision that transcends corporate boundaries, it aims to inspire the development of genuinely social media that prioritizes public good over profit.

Lingua: Inglese

Pubblicato: 2015

(In brossura)