From Corporate to Social Media

Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries

Autori

• Marisol Sandoval

Parametri

• 312 pagine
• 11 ore di lettura

• Economia e affari
• Marketing e PR
• Scienze sociali
• Storia

Maggiori informazioni sul libro

Focusing on Corporate Social Responsibility (CSR) within media and communication industries, this book critiques the gap between academic discourse and corporate practices. It highlights contradictions between corporate interests and social responsibilities, urging readers to consider the complex social (ir)responsibilities influencing today's commercial media landscapes. The author advocates for a vision that transcends traditional corporate frameworks, aiming to inspire the development of genuinely social media.

Lingua: Inglese

Pubblicato: 2014

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