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The Paradox Planet

Creating Brand Experiences for The Age of I

Parametri

Pagine
178pagine
Tempo di lettura
7ore

Maggiori informazioni sul libro

Exploring the evolution from the collective mindset of the 1950s to today's individualistic perspective, this book analyzes the impact of societal polarization and anger on brand management. It delves into the necessity for companies to adapt their strategies in response to shifting consumer attitudes, highlighting the challenges and opportunities presented in the current landscape.

Pubblicazione

Acquisto del libro

The Paradox Planet, Larry Light, Joan Kiddon

Lingua
Pubblicato
2017
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