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Focusing on the cultural impact of Millennials, this analysis delves into their psyche, marketing strategies tailored to them, and their unique purchasing habits. It examines themes of gender and sexuality within this generation and their connection to postmodernism. By defining who qualifies as a Millennial, the book provides a comprehensive understanding of their influence on American culture and society, highlighting both their challenges and contributions.
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Cultural Perspectives on Millennials, Arthur Asa Berger
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- 2017
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