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Focusing on the cultural impact of Millennials, the book delves into their unique psyche and societal role. It examines marketing strategies tailored to this generation, their purchasing habits, and perspectives on gender and sexuality. Additionally, it discusses Millennials' connection to postmodernism, providing a comprehensive analysis of their influence on American culture and society.
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Cultural Perspectives on Millennials, Arthur Asa Berger
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- 2018
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