Corporate Communication

Critical Business Asset for Strategic Global Change

Autori

• Michael Goodman
• Peter B. Hirsch

Parametri

Pagine

250pagine

Tempo di lettura

9ore

• Marketing e PR

Maggiori informazioni sul libro

Focusing on corporate communication as an essential business asset, this volume explores its role amidst global changes. It addresses key communication needs throughout organizational lifecycles, including mergers and acquisitions, structural and cultural shifts, innovation, leadership transitions, downsizing, global expansion, competition, ethical decision-making, political actions, and employee engagement. The analysis provides insights into effectively managing communication in various critical scenarios.

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Lingua: Inglese

Pubblicato: 2014

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