AI in Marketing, Sales and Service

How Marketers without a Data Science Degree can use AI, Big Data and Bots

Autori

• Peter Gentsch

Parametri

• 292 pagine
• 11 ore di lettura

• Intelligenza artificiale

Maggiori informazioni sul libro

The book explores the transformative potential of AI and algorithmics beyond production and logistics, focusing on their application in administrative, planning, and creative processes within marketing, sales, and management. It highlights how leveraging AI can enhance efficiency and innovation in these areas, paving the way for a new era of business practices.

Lingua: Inglese

Pubblicato: 2019

(In brossura)