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The book traces the evolution of the Australian advertising industry throughout the twentieth century, detailing its transformation from a fragmented collection of individuals selling newspaper space to a sophisticated, multi-billion dollar sector dominated by large multinational corporations. It highlights key developments and shifts within the industry, offering insights into the cultural and economic factors that shaped its growth.
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But Wait, There's More...: A History of Australian Advertising, 1900-2000, Robert Crawford
- Lingua
- Pubblicato
- 2008
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