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Focusing on the innovative strategies behind his success, David Falk, a leading basketball superagent, reveals how he negotiated groundbreaking contracts for NBA legends like Michael Jordan and Alonzo Mourning. With a record of representing numerous first-round draft selections and All-Stars, he shares insider insights into his transformative role in shaping the NBA's salary structure and branding top players. Falk's experiences highlight the evolution of basketball into a multibillion-dollar industry, providing a unique perspective on sports management and marketing.
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The Bald Truth, David Falk
- Lingua
- Pubblicato
- 2010
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- (In brossura)
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