Open Innovation Business Modeling

Gamification and Design Thinking Applications

Autori

• João Leitão

Parametri

• 144 pagine
• 6 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on business modeling in small and medium-sized enterprises (SMEs), this monograph revisits established theories on innovation, particularly the Zahra and George model on absorptive capacity and Chesbrough's open innovation concept. It introduces a novel 'open innovation bridge - a Tangram model' to highlight essential elements of open innovation business models tailored for SMEs. The author uniquely incorporates a gamification perspective, providing a tool for designing these innovative business models, offering fresh insights into enhancing SME competitiveness.

Lingua: Inglese

Pubblicato: 2018

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