Open Innovation Business Modeling

Gamification and Design Thinking Applications

Autori

• João Leitão

Parametri

• 144 pagine
• 6 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on business modeling for small and medium-sized enterprises (SMEs), this monograph revisits established theories on innovation, including the Zahra and George model of absorptive capacity and Chesbrough's open innovation. It introduces a novel 'open innovation bridge - a Tangram model' that highlights essential components of open innovation in SMEs. A unique aspect is the author's incorporation of gamification, providing a tool for designing effective open innovation business models tailored to the needs of SMEs.

Lingua: Inglese

Pubblicato: 2019

(In brossura)