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Focusing on the intersection of marketing theory and the arts, this book addresses the unique challenges faced by cultural organizations. It emphasizes strategies to bridge the gap between high art and popular culture, catering to the needs of a tech-savvy audience. By providing practical insights, it equips cultural entities to effectively engage with contemporary consumers and adapt to evolving market dynamics.
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Marketing for Cultural Organizations, Bonita M. Kolb
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- Pubblicato
- 2013
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