Creating Brand Equity

Brand equity building and its key factors of influence

Autori

• anonym

Parametri

• Economia e affari

Maggiori informazioni sul libro

Brand equity serves as a critical reference point for assessing a company's success in a competitive global market filled with similar products. This seminar paper explores the concept of brand equity, detailing its creation, measurement, and maintenance. It offers a thorough examination of how brand equity can influence business outcomes, making it an essential read for those interested in understanding its impact on business economics.

Lingua: Inglese

Pubblicato: 2021

(In brossura)