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Neuroeconomics emerges from the intersection of neuroscience and choice behavior, offering insights into how brain activity influences decision-making processes. Jan de Jong delves into this innovative field, examining the connections between our choices and cognitive functions. Through this exploration, the book reveals how understanding the brain can enhance our comprehension of reasoning systems and the factors that drive economic decisions.
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Rethinking Rational Choice Theory, Jan de Jonge
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- 2011
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