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Focusing on the multifaceted nature of service leadership, this book outlines the characteristics of a world-class service organization. It offers a comprehensive assessment tool to evaluate performance across marketing, operations, and human resources. As the 13th volume in the Winning in Service Markets series by Jochen Wirtz, it draws on expert insights to help organizations achieve excellence in service delivery.
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BUILDING A WORLD CLASS SERVICE ORGANIZATION, Jochen Wirtz
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- 2017
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