Brand Hollywood

Selling Entertainment in a Global Media Age

Autori

• Paul Grainge

Parametri

Pagine

224pagine

Tempo di lettura

8ore

• Storia

Maggiori informazioni sul libro

The book delves into the pivotal role of branding in today's blockbuster economy, offering an in-depth analysis of major companies like Disney, Dolby, Paramount, New Line, and Warner Bros. It explores how these entities leverage branding strategies to shape the contemporary movie industry and examines the motivations behind their branding efforts, providing a critical perspective on the intersection of film and commerce.

Per saperne di più

Lingua: Inglese

Pubblicato: 2007

(In brossura)