Brand Hollywood

Selling Entertainment in a Global Media Age

Autori

• Paul Grainge

Parametri

Pagine

224pagine

Tempo di lettura

8ore

• Storia

Maggiori informazioni sul libro

Focusing on major companies like Disney and Warner Bros., this book offers an in-depth analysis of branding's pivotal role in the modern film industry. It explores how branding strategies have shaped the blockbuster economy, highlighting the influence of various studios in creating and maintaining powerful brand identities. Through its examination, the book reveals the complexities and motivations behind the branding efforts that define contemporary cinema.

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Lingua: Inglese

Pubblicato: 2007

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