The Salience of Marketing Stimuli

An Incongruity-Salience Hypothesis on Consumer Awareness

Autori

• Gianluigi Guido

Parametri

• 320 pagine
• 12 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the intersection of consumer behavior and social psychology, this book delves into how individuals make decisions and the psychological factors influencing their choices. It examines the impact of social influences, cultural contexts, and emotional responses on consumer habits. By integrating theoretical insights with practical applications, it offers a comprehensive understanding of the mechanisms driving consumer behavior, making it a valuable resource for students, marketers, and anyone interested in the psychology of consumption.

Lingua: Inglese

Pubblicato: 2012

(In brossura)