The Salience of Marketing Stimuli

An Incongruity-Salience Hypothesis on Consumer Awareness

Autori

• Gianluigi Guido

Parametri

• 324 pagine
• 12 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the intersection of consumer behavior and social psychology, this book delves into how psychological principles influence purchasing decisions and social interactions. It examines key concepts such as motivation, perception, and group dynamics, providing insights into how these factors shape consumer experiences. Through a blend of theory and practical examples, readers gain a deeper understanding of the psychological mechanisms at play in everyday consumption and social contexts, making it a valuable resource for students and professionals alike.

Lingua: Inglese

Pubblicato: 2001

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