Football Goes East

Business, Culture and the People's Game in East Asia

Autori

• Wolfram Manzenreiter
• John Horne

Parametri

Pagine

288pagine

Tempo di lettura

11ore

• Calcio
• Letteratura regionale e d'esilio
• Scienze sociali
• Sport

Maggiori informazioni sul libro

The book explores the transformative impact of global popular culture and big business on Eastern societies, highlighting how football has evolved into a commercial powerhouse. It examines the sport's journey alongside these changes, emphasizing its significance as a cultural phenomenon and its role in shaping modern identities in the East. Through this lens, the narrative delves into the intersection of sports, commerce, and societal transformation.

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Lingua: Inglese

Pubblicato: 2004

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