Political Reputation Management

The Strategy Myth

Autori

• Christian Schnee

Parametri

• 216 pagine
• 8 ore di lettura

• Economia e affari
• Marketing e PR
• Scienze politiche & Politica

Maggiori informazioni sul libro

Exploring the dynamics of political communication, this book challenges the assumption that public distrust and critical media necessitate strategic reputation management by political parties. Through interviews with prominent communicators and journalists, it reveals insights into the actual practices and strategies employed in shaping political reputations. The analysis provides a deeper understanding of the relationship between media, public perception, and political strategy in today's competitive political landscape.

Lingua: Inglese

Pubblicato: 2019

(In brossura)