The Market Research Toolbox

A Concise Guide for Beginners

Autori

• Edward F. McQuarrie

Parametri

• 274 pagine
• 10 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Focusing on the intersection of market research and business decision-making, this book serves as a foundational guide for busy managers and MBA students. It outlines essential techniques and skills while emphasizing applications in business-to-business markets and technology products. By providing a clear overview, it equips readers with the knowledge needed to effectively navigate the complexities of market research in the modern Internet age.

Lingua: Inglese

Pubblicato: 2011

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