Bookbot

Customer Value Generation in Banking

The Zurich Model of Customer-Centricity

Parametri

  • 220pagine
  • 8 ore di lettura

Maggiori informazioni sul libro

The book explores the transformative challenges facing the banking sector, driven by digitalization, customer demands, regulation, and economic volatility. It presents the 'Zurich model' for a customer-centric banking architecture, guiding readers in creating sustainable business models. The authors identify potential pitfalls in customer behavior and offer strategic tools to enhance financial service value. Key factors for executing a successful transformation process in the modern banking landscape are also discussed, providing a comprehensive roadmap for industry adaptation.

Pubblicazione

Acquisto del libro

Customer Value Generation in Banking, Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

Lingua
Pubblicato
2016
product-detail.submit-box.info.binding
(In brossura)
Ti avviseremo via email non appena lo rintracceremo.

Metodi di pagamento