Public Relations and the History of Ideas

Autori

• Simon Moore

Parametri

• 146 pagine
• 6 ore di lettura

• Economia e affari
• Giornalismo e Pubblicistica
• Marketing e PR
• Storia

Maggiori informazioni sul libro

Focusing on ten influential works by thinkers such as Confucius, Plato, Luther, and Jung, this book examines the historical foundations of public relations. It emphasizes the enduring significance of strategic communication long before the profession was formally recognized, highlighting how these ideas shaped the understanding of influence and the management of public perception. Through this exploration, it connects philosophical insights with the evolution of public relations as a vital societal force.

Lingua: Inglese

Pubblicato: 2019

(In brossura)