Communicating with the Multicultural Consumer

Theoretical and Practical Perspectives

Autori

• Barbara Mueller

Parametri

Pagine

352pagine

Tempo di lettura

13ore

• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

Exploring the intricacies of multicultural marketing, this book delves into strategies for effectively engaging diverse consumer groups. It emphasizes the importance of understanding cultural nuances and the impact of social dynamics on consumer behavior. The authors provide insights into creating authentic messaging that resonates across various cultural backgrounds, backed by case studies and practical examples. This resource is essential for marketers seeking to enhance their communication skills and foster meaningful connections with multicultural audiences.

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Lingua: Inglese

Pubblicato: 2007

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