Communicating with the Multicultural Consumer

Theoretical and Practical Perspectives

Autori

• Barbara Mueller

Parametri

Pagine

350pagine

Tempo di lettura

13ore

• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

Exploring the complexities of reaching diverse audiences, this book delves into effective strategies for marketing and communication in multicultural contexts. It highlights the importance of understanding cultural nuances, values, and preferences to foster meaningful connections with consumers from various backgrounds. Through case studies and practical insights, it provides tools for businesses to enhance their outreach and engagement, ultimately promoting inclusivity and understanding in marketing efforts.

Per saperne di più

Lingua: Inglese

Pubblicato: 2007

(In brossura)