Case Theory in Business and Management

Reinventing Case Study Research

Autori

• Evert Gummesson

Parametri

• 368 pagine
• 13 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the complexities of real-world scenarios, this book introduces 'case theory' as an innovative extension of traditional case study research. It encompasses both methodology and the diverse outcomes that arise from case studies, offering a comprehensive framework for understanding business and management challenges. By integrating these elements, it aims to enhance the effectiveness of case study research in addressing practical issues in the field.

Lingua: Inglese

Pubblicato: 2017

(In brossura)